OUR VISION: Improving peoples lives through better solutions.

People Purpose Place

People Purpose Place

People, Purpose, Place evolved to tackle some of the largest and most challenging issues with housing in Australia.

The First Challenge

The first challenge was to crystalize the issue, perhaps formed by the question “is there a better way to look at how our properties can evolve over time to suit our needs in the various chapters of our lives?”. This necessarily should incorporate the needs of emerging eldership as we know that more than 70% of the population would like to remain in their homes into their twilight years.

We also know from the recent Royal Commission into Aged Care in Australia that, even before the impacts of COVID-19, the centralised institutional model of care for the elderly was predictive of poor outcomes.  Alternative options need to be identified, however, one of the largest roadblocks is our general reluctance to have the necessary, sometimes difficult, conversations within our families about the needs and desires of our elderly family members and how those might be achieved.

Second Challenge

The second challenge that People, Purpose, Place started to tackle was the premise that housing should be achievable for all.  Having our own home positively impacts our wellbeing.  It provides a sense of security and control, a feeling of belonging, a sense of identity, and privacy.  Housing affordability, however, is a major problem which is not getting better being left to the current market forces.

 Both of these challenges have further compounding implications when applied to regional areas of Australia.

Business as usual wont address this challenge

It is clear that many Australians are currently experiencing these challenges and that many more will do so in the coming years.  It is also clear that the “business as usual” approach cannot effectively resolve these challenges.

Take a look at the following videos which provide further detail about these issues.

Working for the human needs

We then started work applying the Innovation House framework in a completely different way to “business as usual” as both of these challenges need two things; to start with the “People” not the mechanisms, and to find ways to collaborate as a group to reduce the cost for all.

Once we started this journey, we realized the components that were missing and went to experts in these areas to be able to find solutions to these roadblocks.

We soon realised a couple of important outcomes. This can not only help a large group of people who currently don’t have a solution in the market but can also provide a solution for those with property or considering how their property might form part of their financial futures. In other words, this this was an intentional collaboration between the people who needed it and those with properties that could benefit by the partnership.

This is People, Purpose, Place


Homebuyers, who can see the advantages of buying together and saving

People who already have a shared need like:-

  • Multigenerational living
  • Emerging Eldership – Living Well
  • Wanting to get out of the affordability trap
  • Shared interests
  • Seeking something different

People with Property

Is there a better use for my property rather than just selling it?

How can I maximize the value of my property?

Is succession planning a thought?

What if I like where I live, but it just doesn’t suit?

My property is getting tired, how can it suit me moving forward?

I really like the idea of helping out others while getting a benefit myself!

People in Property


Want to deliver on a best practice investment that makes you money and helps others?

Want to be part of the change?


Have a site that needs a special solution – start with the people not the development

Socially responsive financially beneficial outcomes

For investors

What if you could actually be part of the solution for your local community?  We have all seen the issue and heard about the challenges for some of our minority groups.  Rather than investing internationally or remotely how about right here in your community!

Future resident

How about housing that is purpose built to suit your specific group needs.  In small groups what would great housing look like for you?

Rental terms of up to 5 years

Not commonly found in the residential space but what if you could negotiate long term lease and security for your needs.

Rent to buy or part ownership

In the longer term what if you wanted to own your own slice of this custom built solution.  Live with like minded group and have the security of property ownership.