Sustainability, a new definition.

What is sustainability? It’s a term that has got lost and become a football mainly political. But Sustainability is Australian, its an ironically Australian term, “The ability to sustain yourself with what you have”.

This goes to the pioneering nature of Australia, less than 2-3 generations ago, in recent memory, our explorers where perishing by making the mistake of defying our environment. Burke and Wills in the 1860’s lost a fight against our environment, not long before your Grand or Great-grandparents came into the world.

We are slow to learn the lessons of the existing inhabitants, that living with the land was the secret, take what you need and renew or allow to do so.

So we shouldn’t be overwhelmed or pigeonholed by the term sustainability, it goes to the heart of being Australian, its Australabilty, its Austainability its Pioneerabilty, its common sense.

The heady days of the boom and GFC walked us towards excess and an attitude of take, take, take. But as with every economic cycle that follows a boom, we need a return to simple, easy practicality, history has shown us this. A return to self-sufficiency, history has shown us this. But we are slow learners.

Sustainability in Australia has actually been a term of Red and Black, not Green. In Australia sustainability started about being driven by economics, and common sense. How can I sustain myself with what I have, because it makes sense?

Guess what the benefits of being sustainable are? You’re better off, and as a by-product, so is your neighbourhood, so is your Town, your City, your State, your nation and your Planet.

So why not be sustainable then? It’s easy; all it needs is your attention and thought. Easy! Embrace

Austalability its good for everyone.

Darren Finlay.

© Finlay Construction Group 2012